The National Advisory Committee
on Rural Health and Human Services
U.S. Department of Health and Human Services
The 2008 Report to the Secretary: Rural Health and Human Service Issues
April 2008
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Emerging Issues and Trends
The changes that occurred between 1987 and today have influenced the
strengths and weaknesses of current rural health and human services
delivery systems. Several challenges
are products of emerging trends in demographics, industry, or government
policy. Many of these are ongoing, undermining service
delivery without much foreseeable respite. This section seeks to highlight the principal
issues that the Committee believes will be central to rural health
and human services discussions in the years to come.
The Future of Rural Health Services
In recent years, there has been some improvement in rural health care
delivery systems, thanks in part to a body of rural-specific initiatives
developed by health care providers, advocates, and national policy
makers. Unfortunately, the status of these delivery systems
is still tenuous. The Committee
believes that the following issue areas will determine the future
ability of rural communities to meet the health care needs of their
populations.
Ongoing Workforce Challenges
Rural workforce shortages continue to weaken health
care delivery and the quality of health care services. According to The Chronicle of Higher Education,
the nation will need at least 20,000 more physicians over the next
decade to care for elderly patients, though fewer than 8,000 geriatricians
are in practice today.1 High caseloads, long hours on call, isolation
from colleagues, lack of easily accessible continuing education and
professional enrichment opportunities, limited professional opportunities
for spouses, and heavy school debt loads are some concerns that can
deter medical students and residents from practicing in rural areas. The first half of this report described the principal
Federal programs that have been created to reduce rural physician
shortages; however, the Committee is concerned that several recent
trends may undermine the ability of these programs to attract the
next generation of physicians to rural areas.
Concerning trends include the continued cuts in the HHS Title
VII primary care training grants and the declining match rates for
family practice residencies. These trends indicate that fewer medical students
will be prepared to practice in family medicine, a disturbing prospect
given that primary care physicians constitute the cornerstone of rural
health care provision. While
international medical graduates have helped to reduce rural physician
shortages in the past, the apparent decline in applicants for the
J-1 Visa Waiver program has the potential to exacerbate current and
future gaps in health care access. This rural dependence on international medical
graduates persists because these clinicians have filled a need in
some rural communities where
During its site visits, the Committee heard testimony
on the inadequate supply of a range of health care professionals,
from nurses and physical therapists to radiation technologists and
dentists. These professionals
not only face many of the same rural challenges experienced by physicians,
but they also receive less Federal assistance for training.
Rural facilities are disproportionately staffed by nurses who
have graduated with two-year associate degrees from local community
colleges, yet HHS provides support mostly for four-year baccalaureate
degree tracks.2 Stronger
support for local community colleges is key to strengthening the overall
rural health system. Unfortunately,
HHS’ orientation on this matter is unlikely to change until the rural
workforce gap becomes better quantified; at present, few national
studies of vacancy rates report their data by rural or urban location.
The shortages of rural dentists have been repeatedly emphasized during past Committee site visits. Tooth decay is the most prevalent health problem after the common cold and contributes to many serious health conditions, including heart disease, diabetes, and respiratory diseases.3 Yet even CHCs and rural Head Start facilities that have received funding for dental care struggle to recruit dentists.4
There are a number of reasons that rural areas
struggle to attract dentists. Some
cite concerns with reimbursement, while others worry about the ability
to start and maintain an economically viable practice in isolated
rural areas. While dental access is also inadequate in many
urban areas, this report has already noted that dental shortages remain
substantially worse in rural areas.
The Committee is encouraged that
Mental health is another specialty area in which the rural health care delivery system is particularly fragile. Clinically defined mental health problems are as prevalent in rural as in urban areas, yet the data presented previously show that most rural residents do not have access to mental health care providers.5 Due to this shortage, primary care doctors who may not have adequate training in mental health care shoulder the responsibility of providing the majority of mental health services in rural areas. Additionally, residents are reluctant to seek care even when a provider is present, due to the common misconception that mental and behavioral health problems are unrelated to physical health.6 Whereas seeking treatment for physical health conditions is considered socially acceptable, there is often stigma associated with receiving mental health treatment.7 The fear of being stigmatized is compounded by the concern that confidentiality and anonymity cannot always be assured in close-knit rural communities.
The results of all of these workforce challenges across the various professions weigh heavily on a rural community’s ability to provide services. Health workforce shortages remain one of the principal challenges for the future of rural health care. The Chronicle of Higher Education argues that solutions will require long range planning.8 It is important that HHS play a role in addressing the looming workforce challenges. In addition, other Cabinet-level Departments have key roles, including the Department of Education and its links to community colleges, and the Department of Labor (DOL) through its administration of the Workforce Investment Act programs. The Committee believes that there is a clear need to begin a discussion among these three Cabinet-level Departments to promote coordination and joint efforts geared towards rural workforce needs.
Current and Future Rural Health Care Reforms
Whereas rural workforce shortages have remained a national concern for over 20 years, several innovative health-related reforms currently being discussed and implemented also have the potential to substantially transform the rural health delivery system. Indeed, health care reform is emerging as a leading national issue, with many State and national policy makers seeking to restructure the health care system to better coordinate care, improve quality of care provided, and reduce costs. The Committee strongly believes that the Executive and Legislative branches must both continue to recognize the special needs of rural areas as they examine health care reform issues in the future to prevent unintended consequences of undifferentiated policy decisions, such as those that caused the widespread rural hospital closures following the 1983 IPPS reform. Given these and other well-documented policy implementation difficulties, the Committee hopes that the Secretary will closely monitor the initiatives discussed below.
Quality
As noted previously, one of the key changes in the past 20 years has been the emerging focus on quality improvement and medical error reduction. To date, CMS has highlighted the importance of health care quality by establishing public reporting and taking initial steps towards a pay-for-performance mechanism. However, rural advocates have voiced concerns that these new systems do not take into account the distinctive features of rural health care, namely the lower volume of patients, fewer acute cases, and high rates of transfers to larger tertiary hospitals. There is growing recognition of the need to assess the rural relevance of national quality measures and patient safety interventions, and to develop new measures and interventions for processes that are especially pertinent to rural settings, such as triage, stabilization, and transfer of emergency patients.9 It is important to note that while rural hospitals have a different case mix than urban hospitals, they do provide important acute care services as well as emergency and transfer services.
In its 2007 working paper regarding the development
of a Value-Based Purchasing (VBP) plan for Medicare inpatient payment,
CMS acknowledged many of these ongoing challenges, including low volume
and case mix, but did not identify specific ways to address these
issues.10 As
CMS and Congress consider how and when to implement a VBP plan that
is relevant for rural providers, they must remember to accommodate
the distinctive features of rural health care providers and to incorporate
CAHs, who are not paid within the IPPS and therefore not currently
included in the VBP plan.
In addition to the adaptation of quality policies to the rural setting, future challenges in rural quality improvement include addressing and reducing the large standard deviation in rural hospitals’ quality scores. Some rural hospitals seem to perform notably better and improve faster than others. While waiting for researchers to determine the causes underlying these disparities, multiple initiatives are underway to equip rural providers with quality improvement resources and technical assistance. For the first time, CMS included a specific rural-focused task in the 8th Scope of Work for the Quality Improvement Organizations (QIOs), a nationwide network of contractors dedicated to improving the quality of care for Medicare beneficiaries. The new task encouraged QIOs to support CAHs in data reporting and quality improvement efforts and to help all rural hospitals improve their patient safety culture. The Committee believes that it is important that the 9th Scope of Work maintains an explicit role for working with rural providers, particularly CAHs. In many States, Flex grant funds are being used to promote quality improvement activities in CAHs, such as quality benchmarking programs, peer review systems, and staff training in quality improvement techniques.
Health Information Technology
The national quality movement has led to a larger discussion of how to use HIT to improve quality of care and increase efficiency. HIT is envisioned as a technology application that will enable the seamless transfer of patient data across the continuum of care. Though HIT does not necessarily allow for communication or interoperability, it encourages better coordination of patient care. These facilitated exchanges could be of particular use in rural areas, where patients often receive care in more than one setting. However, as noted previously, rural health care providers have lagged behind their urban peers with regard to the automated systems needed for HIT implementation.
President Bush has called for all Americans to
have an electronic health record by 2014.11 The Medicare Payment Advisory Commission (MedPAC),
the Institute of Medicine, and other national organizations have proposed
several strategies to attain this goal, including technical assistance
and financial incentives for health care providers to adopt HIT.12 In
an effort to facilitate the use of electronic health records, the
Federal Communications Commission announced in November 2007 that
it would provide $417 million over three years to help build high-speed
Internet networks for rural and underserved health care clinics nationwide. Within HHS, the Agency for Healthcare Research
and Quality (AHRQ) awarded more than $15.3 million in grants in fiscal
year 2005 to small and rural communities to plan, implement, and demonstrate
the value of HIT to improve patient safety.13 AHRQ has also established an online National
Resource Center for Health Information Technology with tools and resources
for implementing HIT in small and rural communities.14 In fiscal year 2007,
ORHP granted $25 million to implement HIT systems in rural health
care networks across 16 States.
The Medicare Modernization Act (MMA): Medicare Advantage (Part C) and Prescription Drug Benefit (Part D)
These recent changes to the Medicaid payment methodology, coupled with the Part D pressures, have the potential to destabilize sole community independent pharmacies, which are the only providers of pharmacy services in many parts of rural America.17 The Committee is concerned about the impact on rural patients, for whom such pharmacies may be the only local sources of pharmacy services. In addition, rural pharmacists often provide clinical services to rural hospitals and nursing homes part-time, representing important community health cornerstones. Rural pharmacy closure may make it difficult for residents to obtain emergency medicines or medication counseling, which has the potential to increase the number of adverse drug events among seniors taking multiple prescription drugs.
Another challenge for rural health care pertains to the Medicare Advantage (MA) program, also known as Part C. New options through MA create more choices for beneficiaries, but if MA is implemented in a manner that is not sensitive to the rural context, it could adversely affect health care delivery in rural communities. The Committee focused heavily on this issue in its 2007 report and recommended that the Secretary facilitate the dissemination of information more widely to rural beneficiaries and providers so that they can make well-informed decisions about Medicare options. CMS has taken steps to work with MA plans to curtail deceptive and fraudulent marketing and enrollment practices.

Utilization
Rural Human Services Workforce and Caseloads
Rural areas continue to experience workforce shortages;
many human services struggle to attract and retain human services
professionals in rural areas. They
often cannot achieve the economies of scale necessary to support specialty
service providers. In addition, it is more difficult to retain staff
because social workers and case managers often have fewer opportunities
for professional advancement.42 During site visits, the Committee noted much
frustration and concern with high staff turnover, increased caseloads
per staff, and burnout among human services workers.43 A 2001 study found
that on average, counties experienced an increase in administrative
workload, with non-metropolitan counties reporting a 70 percent workload
increase for child care, 56 percent for Federal and State transportation
programs, 38 percent for food stamps, and 67 percent for workforce
training and development.44 In addition, human services staff members work
with populations that more frequently have mental health or substance
abuse issues, though few staff have the certification or receive the
pay commensurate with such responsibilities.
The Committee expects that the human services workforce will
continue to be a pressing issue.
There are no formal training programs for human services workers within HHS. The Committee believes that training local people who are more likely to remain and work in the area can help remedy these personnel shortages. Much of this training can be done at the community college level. HHS could partner with the Department of Education and the DOL Workforce Investment Act programs to help support training of needed human services workers at the associate degree level.
Rural areas also need to capitalize on informal and personal collaborations
to succeed.45 Time and resources
spent creating an appropriate infrastructure can yield longer term
successful outcomes. One study
reported that rural social workers experience higher levels of job
satisfaction and have greater autonomy and decision-making power.46
These factors could be leveraged
to enhance the human services workforce.
Positive Directions
In spite of these troubling trends, the Committee recognizes three paradigms that would serve rural human services as they face upcoming challenges.
Community Flexibility and Funding Streams
In lieu of continuing to try to fit rural
One-Stop Shopping
The problems confronted when delivering human services in rural communities are numerous. Many programs lack necessary resources, have poor mechanisms for service delivery, and must confront long distances and transportation difficulties. As a result, many programs can only be offered in a fragmented manner that may impair the ability of rural citizens to gain useful access to them. When service agencies fail to work together, gaps in services and duplicative actions can emerge. Without a centralized organization for human services distribution, rural residents may find themselves in need but with no way to identify and access resources.
A ‘one-stop shopping’ model for human services
distribution may be a constructive method for providing access to
necessary supports for people in need.
Traditionally, one-stop shopping has been seen as an ideal
model that has been successfully implemented in various metropolitan
areas. However, this model may
not have penetrated non-metropolitan communities to its full potential.
In part, this lack of proliferation may be due to the difficulties
for a dispersed population when several resources are localized in
one center. Effective one-stop
shopping in rural areas would require innovations to allow transportability,
whether it is centralized administration and local outreach, a mobile
unit instead of or in addition to an office building, mobile case
workers, or a hotline.
Leadership and Planning
Rural human services face several challenges: high demand despite limited resources and access,
growing need from increasing demographic pressures, and a workforce
that needs to develop in both numbers and qualifications. The Committee recognizes that local leadership
and planning are essential in confronting these issues and working
with State and local government to achieve effective solutions. Because the people who need human services are
not necessarily best positioned to promote them, rural
Conclusion
This section on human services examines human services as one aspect of population well-being. However, the human services system is intricately connected to the health care, education, and other systems in contributing to both individual and community well-being. Moving forward, policy makers must recognize that human services function within this broader system and focus on it as one important component of a community’s development.
Building Rural Communities
Health and human services play a pivotal role in developing and sustaining vibrant rural communities because these services allow communities to maintain the well-being of their residents. The relationship between a community and health and human services is a self-reinforcing cycle: while these services stabilize and support the community, the community itself must be well-equipped in order to deliver effective and comprehensive health and human services. There is currently no over-arching strategy to support rural communities in their efforts to put together comprehensive health and human services. Rural communities can easily be hindered while trying to navigate the rules and procedures related to the patchwork of Federal programs that support health and human services. Typically, urban local governments are often able to devote considerable legal and administrative expertise to such matters. The Committee believes that more must be done to give rural communities the tools to work with the programs and available resources. Community development is further challenged by current budgetary realities that limit the resources available to expand or develop new programs.
Given the fragmentation of service delivery and
the budget limitations, the Committee believes that rural community
development can best be supported by:
(1) fostering cooperation, collaboration, and integration of
programs at the local, State, and Federal level and (2) cultivating
and training community leaders to facilitate collaboration and to
guide and develop the community.

Barriers to Collaboration and Coordination
Communities stand to benefit from cooperation across
health care and human services programs. Close partnerships
can encourage communities to collaborate across various
programs that target the same population, resulting in more comprehensive,
coordinated service delivery. Better coordination of programs
can improve the quality of care provided to clients and create cost
savings for providers and Federal programs. For example, networks
of providers can create economies of scale by pooling resources to
fill a common need. Collaboration can also shift an administrator’s
focus from program specifics to overall community welfare. On
the whole, better collaboration and coordination between programs
could permit rural communities to maximize the impact of scarce resources.
And yet Federal programs are administered through a number of different channels, frequently referred to as functioning in ‘silos,’ and therefore have varied requirements for eligibility, information systems, data reporting, and evaluation. The incongruity among funding requirements arises out of the incremental nature of policy development: the legislation that established today’s health and human services programs was enacted in a piecemeal fashion. The resulting lack of alignment in requirements renders the coordination of numerous programs at the local level difficult and daunting, particularly in small rural communities with limited physical or human capital. Even though several programs may be designed for similar populations, the inclination to coordinate and streamline service delivery can be defeated when a staff is faced with the bewildering array of differing requirements for eligibility, application processes, and reporting, each in separate systems. These funding silos run the risk of disregarding the needs of specific communities and mandating inefficient implementation practices.
In 2001, HHS created a Department-wide HHS Rural
Task Force, an internal coordinating body of HHS officials.
It was charged with assessing how HHS programs and initiatives
serve rural
Finally, barriers can emerge at the community level. Rural areas, by their very nature, face a high
degree of geographic isolation. Lengthy
travel times and transportation costs can consume valuable resources.
As a result, it is difficult to reach out to rural residents
so as to increase awareness and facilitate access.
Models of service delivery common in urban areas can be inefficient
in rural areas, because the smaller population base frequently acts
as a barrier to economies of scale.
These problems are not all caused by the structure and administration of the programs. The Committee has learned that some rural communities may be reluctant to work with neighboring communities, due to competition and local rivalries. At the Committee’s June 2007 site visit, Dr. Jack Westfall presented an example of neighboring rural communities that had a history of mistrust and competition, which curtailed attempts at service coordination. Part of this hostility may be driven by a perceived ‘zero-sum’ nature of resource allocation. If one rural community can attract an employer or recruit a physician, it may be at the expense of its neighbor. It is difficult to ascertain how often local rivalries prevent collaboration for health and human services delivery, but it is important to understand that such factors exist.
Better Coordination: Looking
at HHS and Beyond
Five years after its inception, the HHS Rural Task Force still exists and remains complementary to the NACRHHS, but the sense of urgency and purpose that accompanied its creation and first few years have not been sustained. The Rural Task Force continues to enjoy strong commitment from HRSA and the HHS Office of Intergovernmental Affairs, but the Committee believes that for the Rural Task Force’s work to continue, the Secretary must recognize the importance of the recommended initiatives and give the Rural Task Force a renewed mandate to accomplish them.
While the NACRHHS is charged with advising the Secretary of HHS on rural issues, it has also become apparent that many programs critical to rural communities are situated in other Cabinet-level Departments. HHS must better coordinate with programs in other Departments in order to provide essential support to rural communities. The following Departments administer significant programs for rural communities:
• The
• The
• The
• The
• The
• The Department of Commerce (Commerce): Within Commerce, the Economic Development Administration (EDA) and the Minority Business Development Administration (MBDA) seek to promote employment and business growth through targeted programs and grants. While most of these programs do not specifically target rural areas, the EDA has funded several studies examining rural economic development strategies. The MBDA and the USDA entered into a Memorandum of Understanding in 2000, in order to “increase rural business financing for minority-owned rural firms and cooperatives in an effort to further expand and create new markets to provide jobs for rural Americans.”54 The Committee hopes that this cross-Departmental relationship can be expanded, so that Commerce can play a more deliberate role in rural economic development.
As the Committee has conducted site visits in rural communities over the years, it has become more apparent that there is a need for a coordinated rural strategy by each of the Cabinet-level Departments, in order to share information, coordinate efforts, and provide more effective rural programs.
Rural Leadership Development
The Committee recognizes that local leadership is an important catalyst for rural community development. Motivated people who are well-connected and understand local needs are often able to use resources effectively. The IOM argues that the success of any rural health care initiative depends on the involvement of such community leaders:
Every rural community needs its own health care leadership to participate in strategic planning, oversee the management of services delivered locally, and ensure accountability to local needs. Committed leadership of senior clinicians and administrators is key to the institutional and environmental changes necessary to achieve improved quality of care and patient safety.55
While the IOM report focused solely on health care,
the core message can be applied to all sectors of the rural community. The prevalence of impoverished areas, population
loss, and gaps in service infrastructure in rural
Within the public health sector, there is an emerging conviction that overall population welfare can be addressed and maintained best by collaborations within the local community, especially between health care providers and human services programs. This “third revolution in public health” is substantiated by the IOM’s assessment that governmental public health agencies, currently the backbone of the public health system, could achieve more widespread population health improvements if they build and maintain partnerships with community-based organizations.56
Rural communities must build a population health focus into decision-making within the health care sector, as well as in other key areas (e.g., religious institutions, agricultural extensions, rural cooperatives, education, community and environmental planning) that influence population health. Most important, rural communities must reorient their quality improvement strategies from an exclusively patient- and provider-centric approach to one that also addresses the problems and needs of rural communities and populations.57
This movement towards increased community collaboration stands to greatly benefit rural areas, stretching scarce resources and distinct skill sets to cover local health needs holistically.
Indeed, as noted earlier, traditional service models
are not always effective in rural areas due to unique demographics
and long distances. Local initiative
is needed to streamline service delivery and combine programs so as
to offer comprehensive and coordinated care and support.
The Committee believes that HHS, along with other Federal Departments
with key rural programs, can and should play a role in developing
these future leaders, perhaps by refining the focus of existing leadership
training models.
Several different programs have emerged to help train community leaders. The Rural Leadership North Dakota (RLND) program is one of the few that focuses specifically on the needs of small rural communities. Indeed, RLND seeks to help its community leaders understand the resource spectrum, foster connections across long distances, and manage an independent project in their home communities. Operated by the North Dakota State University Extension Service, RLND encompasses all forms of rural community growth and prosperity instead of focusing specifically on health and human services.
In addition to executing innovative projects independently,
rural leaders are also needed to foster committed, sustainable partnerships
with community stakeholders. Employers,
schools, and local government can play important roles in service
delivery; dedicated local leaders are needed to engage and coordinate
all partners. In order to promote such inclusive partnerships,
the Healthy Wisconsin Leadership Institute has structured its leadership
training around cross-sector community teams. Members of these teams are leaders in either
the same geographic service area (e.g., within a county) or the same
field (e.g., adolescent health). Over
the course of the program, each team applies new skills to a health
improvement project in its home community or field.
This innovative leadership training format helps to create
permanent local coalitions, catalyzing community development in
HHS has implemented
a similar program on a national scale, though it is not rural-specific. The Public Health Leadership Institute (PHLI),
funded through the CDC, uses a training format that is also centered
on multi-organizational teams. PHLI
has trained 800 leaders since 1991, all of whom were senior leaders
overseeing large regional service areas.
Unlike the Healthy Wisconsin Leadership Institute, PHLI team
members are grouped by State and subsequently develop a project.
The objective is to create widespread alumni networks instead
of founding specific localized coalitions.
PHLI has identified and trained public health leaders across
the nation. The Committee hopes that a similar program could
pay special attention to rural issues and train leaders to foster
partnerships, tie together disparate funding streams, and identify
opportunities to bring together health and human services delivery
in ways that build strong communities.
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23 Ibid.
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32 Ibid, 41.
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38 Ibid.
39 Ibid, 3-6.
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The
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